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[Download] ~ Exploring the Effects of Part-Time Instructors in the Principles of Marketing Course at a Comprehensive IIA University in the Mid-South. * by Academy of Marketing Studies Journal ~ eBook PDF Kindle ePub Free

Exploring the Effects of Part-Time Instructors in the Principles of Marketing Course at a Comprehensive IIA University in the Mid-South.

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eBook details

  • Title: Exploring the Effects of Part-Time Instructors in the Principles of Marketing Course at a Comprehensive IIA University in the Mid-South.
  • Author : Academy of Marketing Studies Journal
  • Release Date : January 01, 2006
  • Genre: Business & Personal Finance,Books,
  • Pages : * pages
  • Size : 292 KB

Description

ABSTRACT This paper explores the effects of part-time instructors in the Principles of Marketing course at a comprehensive IIA university in the Mid-South. We find part-time instructors assign grades 0.86 points higher than assigned by full-time instructors. Using a multiple linear regression, in which the response variable is students' grades, the explanatory variable instructor status--i.e., full-time or part-time--is statistically significant at less than a 0.01 level of confidence (p-value = 3.4E-22). Additionally, the explanatory variable grade point average (GPA) is also significant at an alpha level less than 0.01 with a p-value of 1.57E-51. The model yielded an adjusted R2 value of 0.52, indicating that 52 percent of students' grades are accounted for by the explanatory variables included in the model.


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